In popular culture, the character most associated with hamburgers is Popeye's friend J. Wellington Wimpy. While his preference for hamburgers is well noted, this may stem from their convenience and availability, for Wimpy is not one to shy away from any type of meal that could feed his considerable girth, as long as it can be obtained for free. In certain comics and cartoons revolving around Wimpy, hamburgers are consequently central to the plot.
Wimpy and other characters in the comics can usually be seeing eating burgers served by Rough House at the Rough House Cafe. In real life, the Wimpy-inspired fast food chain called the Wimpy Bar has them as their main menu item.