'Tis luck to catch a leprechaun!

This is a comic story advertisement from General Mills featuring L. C. Leprechaun (also known as Sir Charm and best known as Lucky). The Lucy Charms' mascot, Lucky, was created by Tony Jaffe, Creative Director of the Dancer Fitzgerald Sample ad agency in 1964. The ad campaigns were written by Pat McInroy and they appeared in many comic book issues and with Sunday comic strips through the early 1960's.

("'Tis luck to catch a leprechaun!")

Credits

Writers: Pat McInroy Pencils: Tony Jaffe Inks: Tony Jaffe Colors: Tony Jaffe

Details

Tag Line:	("'Tis luck to catch a leprechaun!")
Number of pages:	1
Story Type:	comic ad story
Characters:	L. C. Leprechaun
Prints:	Popeye the Sailor (Western, 1948 series) #74 (November 1964)

 

Synopsis

Once again Lucky is running form some kids trying to catch a leprechaun. As usual, he taunts the youngsters and boasts that leprechauns cannot be caught without luck. Lucky has the boys falling behind and out of breath when he stumbles into a nearby well. As he enters the well, he opens his umbrella to slow his descent, still bragging that nobody can catch him or his Lucky Charms cereal. Before he can reach the bottom, the boys pull the bucket up and snatch the cereal box out of Lucky's hands. Before Lucky can climb out of the well, the boys have already devoured his Lucky Charms.

Last Updated: 7/22/2021